Portfolio

Our clients have been featured in the world’s most prominent media publications as thought leaders, change-makers and subject-matter experts. Our coverage includes tech, legal and public affairs, food and beverages, gaming, supply chain and more. You could be next!

Client Coverage

Featured Articles

B2B PR

A Case Study

#SupplyChain

We collaborated with Optilogic, a Michigan-based supply chain tech startup, and placed two guest articles in two of the most reputable supply chain publications. Written by Founder and CEO Donald Hicks and VP of Product Rebecca Janowiak, the articles focus on modern cloud-based technology in supply chain design.

In addition, one of these publications awarded Janowiak the 2023 Women in Supply Chain Award.

This campaign helped establish Optilogic and its senior executives as industry leaders in the supply chain while fostering relationships with key media influencers.

Check out the articles below!

"Why We Need to Stop Ignoring Simulation for Inventory Uncertainty"

"5 Supply Chain Network Design Game-Changers"

Influencer Relations

Gaming

A Case Study

Our team collaborated with Twitch streamer and Roblox content creator Aly1263 to build a large following on her social media platforms, including 200,000 subscribers on YouTube.

Community relations
We moderated Aly’s chat rooms to maintain a friendly environment for viewers of all ages. We consistently send out reminders to encourage viewers to like and subscribe, which serves as an appeal to prospective sponsorships and partners.

Content Creation
We created pinned posts prompting viewers to engage with content creator channels on YouTube and Twitch. This contributed to her subscriber milestone of 100k YouTube subscribers in March 2024, achieved in under 8 months from 30k subs in August 2023. (664% increase!) Currently, the creator is at 223k YouTube subs and is well on her way to hitting her next milestone.

Ideas for Building Excitement
Our team brainstormed ideas for the creator to build excitement around the perk of subscribing to her channel, such as offering a chance to friend her on ROBLOX and game with her on a live stream.

Algorithm Test for Live Streaming on TikTok

Our plan
Niche the creator’s live streams to one specific ROBLOX game to increase visibility through the algorithm to users who have an interest.

The result
Concurrent views on TikTok LIVE increased by 121.43%!